Cybercriminal | Criminal homework help

  

Identify a healthcare organization that has been impacted by a cybercriminal

criminology

Description

Cyber threats are a reality. Even as security holes are found and fixed, new holes are discovered, causing havoc for those affected. You or your company may have been impacted by one of these threats. Conduct research to identify a healthcare organization that has been impacted by a cyber criminal (this organization needs to be different from any explored in your course discussions). Based on this research, write about the threat, the short and long-term impacts (financial, brand name, product quality, customer loyalty, etc.), and how the company addressed the threat. What could have been done to avoid the threat? Who was ultimately responsible for the outcome? https://myhomeworkassister.com/im-working-on-a-business-report-and-need-support-to-help-me-understand-better-a-3/ Conclude with your own recommendation on what could have been done to avoid or minimize the damage.

Write a 1000-1250-word paper with the title page and reference pages excluded from the word count. https://trustedessayhelpers.com/2021/06/11/im-working-on-a-political-science-project-and-need-a-sample-draft-to-help-me-le/ Research, assessment, conclusions, and recommendations should be substantiated by at least three scholarly or professional journal articles in addition to corporate and other fact-based publications written within the last five years cited in-text and referenced. APA format is required, but do not include an abstract.

Journal article: smart factories | Computer Science homework help

Journal Article: Smart Factories

Your submission must include the following information in the following format: 

DEFINITION: a brief definition of the key term – (the definition should come from the article) 

SUMMARY: Summarize the article in your own words- this should be in the 150-word range. Be sure to note the article’s author, note their credentials and why we should put any weight behind his/her opinions, research, or findings regarding the key term. 

DISCUSSION: Using 300-words, write a brief discussion, in your own words of how the article relates to the selected key term. A discussion is not rehashing what was already stated in the article, but the opportunity for you to add value by sharing your experiences, thoughts, and opinions. This is the most important part of the assignment. 

REFERENCE: The source for the analysis must be listed at the bottom of the submission – APA format required. Use only peer-reviewed journal articles for these assignments. Refrain from using blogs, .com’s, or other unreliable internet sources. Be sure to use the headers (Definition, Summary, Discussion, Reference) in your submission to ensure that all aspects of the assignment are completed as required. Any form of plagiarism, including cutting and pasting, will result in zero points for the entire assignment. Further, any flagged documents will result in zero points for the assignment. Flagged documents mean that an attempt at plagiarism exists, or manipulation of the Turnitin process has been attempted. This is unacceptable conduct and will not be tolerated.

The partial police reports and crime scene sketches

 

The partial police reports and crime scene sketches

criminology

Description

Question description

Please use as a main reference;  Heard, B. (2008). Handbook of Firearms and Ballistics. West Sussex, UK: Wiley-Blackwell.
Crime scene sketch attached
Based on the partial police reports and crime scene sketches provided, please answer the following questions in no less than 1000 words, using APA 6th edition format and including at least (2) academically relevant references. https://convenienthomeworkhelpers.com/research-promptwhat-are-some-comments-that-critics-have-made-about-homers-il/

Please discuss which forensic examination(s) (learned in this class) you would perform and why? Would NIBIN be useful in this case? Why or why not? Based on the description of the crime scene, location of the firearm and the injuries sustained by the victims, what do you believe occurred and how will the examinations prove your theory?
the question must be answered fully to accept https://weassistessays.com/you-have-just-taken-on-a-new-role-as-a-marketing-manager-for-a-new-hospital-in-a/

Based on the partial police reports and crime scene sketches provided, please answer the following

questions in no less than 1000 words, using APA 6th edition format and including at least (2)

academically relevant references.

Please discuss which forensic examination(s) (learned in this class) you would perform and why? Would

NIBIN be useful in this case? Why or why not? Based on the description of the crime scene, location of https://youressaymarket.com/im-working-on-a-management-discussion-question-and-need-guidance-to-help-me-lea-7/

the firearm and the injuries sustained by the victims, what do you believe occurred and how will the

examinations prove your theory?

You must submit your paper as an attachment.

Whiteness in criminology assignment help

  

Whiteness in Criminology assignment help

criminology

Description

Activity Six:

Imagine you are writing your final discussion paper (task 3) on the topic of Whiteness in criminology in an Australian context.  

Which three (3) references located in Smith’s (2014) article would you use to help direct your research? 

How might Smith’s (2014) article be useful to you in developing your own argument?

Activity Seven:

Provide evidence of your process for narrowing down the discussion paper topic (this might include a series of keywords you entered into OneSearch, mind maps, flow charts, etc.)

Abstract

This paper merges critical White studies with the sociological field of criminology as a means to

progress understanding of criminal behavior, justice, and social control. Up to this point,

criminology has largely neglected the significance of whiteness within its boundaries of the study. https://prohomeworkhelpers.com/2021/06/11/this-should-be-written-as-a-paper-with-a-reference-page-300-wordsphase-ii-com/

Thankfully, a strong foundation of research and theoretical statements has been completed in

the interdisciplinary field of critical White studies. The formation of criminal law can be more

clearly understood through the inclusion of frameworks offered by critical White studies.

Additionally, nuanced explanations of criminal behavior and hate crime among Whites can be

attained through this perspective.

Introduction

In his 2009 presidential address for the Society for the Study of Social Problems, a criminologist

Steven Barkan called social science to reclaim the study of racial and ethnic inequality through

new innovations. Heeding this call, the current paper proposes that criminologists engage in a

critical interrogation of whiteness as an explicit effort to explain criminal behavior and social

control. The purpose here is to develop theoretical perspectives with a clear recognition of how https://www.instaassignment.com/discussion-2-fundamental-concepts-of-data-processing-10this-assignment-rela/

White identities and whiteness shape and are shaped by perceptions of justice, crime, and

social control – criminology's landscapes of research, policy development, and activism. Like

many other scholars and activists have clearly stated, Barkan (2010: 3) calls for social science

to recognize that “racial and ethnic inequality is, after all, a white problem.”

 

Download Attachment: 

Attachments area

Identify a healthcare organization that has been impacted by a

 

Identify a healthcare organization that has been impacted by a cybercriminal

criminology

Description

Cyber threats are a reality. Even as security holes are found and fixed, new holes are discovered, causing havoc for those affected. You or your company may have been impacted by one of these threats. Conduct research to identify a healthcare organization that has been impacted by a cyber criminal (this organization needs to be different from any explored in your course discussions). https://proficientacademichelpers.com/investopia-com-will-not-be-considered-a-reliable-source-a-describe-the-coll/ Based on this research, write about the threat, the short and long-term impacts (financial, brand name, product quality, customer loyalty, etc.), and how the company addressed the threat. What could have been done to avoid the threat? Who was ultimately responsible for the outcome? Conclude with your own recommendation on what could have been done to avoid or minimize the damage. https://samples.eliteacademicessays.com/racial-stereotypes/

Write a 1000-1250-word paper with the title page and reference pages excluded from the word count. Research, assessment, conclusions, and recommendations should be substantiated by at least three scholarly or professional journal articles in addition to corporate and other fact-based publications written within the last five years cited in-text and referenced. APA format is required, but do not include an abstract.

Literature review paper assignment | Nursing homework help

Research Article  for Literature review paper 

·         Article must be peer-reviewed, research study and related to the current healthcare issue/trend.

·         Article must have been published within last 3-5 years.

·         Identify(Highlight it)  and discuss the research question, hypothesis, sampling size, and research finding.

·         100 to 150-word maximum synopsis for the article, identifying the points stated above; as well as the APA formatted reference.

Assignment 1: case study: geico

 

 

 

Due Week 3 and worth 150 points

 

Go to the Geico Website to read the “Total Rewards Program” at http://careers.geico.com/working_at_geico/total_rewards_program.

 

Write a five to seven (5-7) page paper in which you:

 

1.Determine which facets of the Geico total rewards program align with the five (5) top advantages of a total rewards program outlined in Chapter 2 of the textbook and discuss your reasoning.

 

2.Create a strategy for ensuring that the Geico plan addresses all of the advantages.

 

3.Evaluate the effectiveness of the communication of Geico’s total rewards program based upon the Website’s descriptions of the benefits. Recommend two (2) areas for improvement.

 

4.Assuming employees are unhappy with the current plan, offer two (2) improvements or changes to Geico’s total rewards program.

 

5.Use at least five (5) quality academic resources in this assignment. Note: Wikipedia and other Websites do not quality as academic resources.

 

Your assignment must follow these formatting requirements:

 

•Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.

 

•Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

 

The specific course learning outcomes associated with this assignment are:

 

•Define total rewards and describe the advantages of a total rewards approach. 

 

•Analyze an organization’s strategy, workforce, operating environment, and key stakeholders to identify critical factors in designing a total rewards strategy.

 

•Evaluate the elements of a total rewards communication program.

 

•Use technology and information resources to research issues in total rewards.

 

•Write clearly and concisely about total rewards using proper writing mechanics.

 

Click here to view the grading rubric for this assignment.

 

 

 

Chapter 7 market segmentation, targeting, and positioning for

CHAPTER 7

 

 

 

MARKET SEGMENTATION, TARGETING, AND POSITIONING

 

FOR COMPETITIVE ADVANTAGE

 

 

 

 

 

MULTIPLE CHOICE QUESTIONS

 

 

 

1.  At one time, firms scattered their marketing efforts (a “shotgun” approach) to reach

 

     consumers.  Today, a firm is more likely to use:

 

     a.  a “bazooka” approach, where special effects are used to “explode” into the buyer’s

 

         consciousness.

 

     b.  a “knife” approach, where the firm tries to “cut” to the most important product

 

          advantage.

 

     c.  a “rifle” approach, where the firm focuses on the buyers who have greater

 

          interest in the values that the firm creates best.

 

     d.  a “pistol” approach, where the firm realizes that it has multiple chances to gain

 

          consumer interest.

 

 

 

 

 

 

 

2.  ________________ is the process of dividing a market into smaller groups of buyers with distinct needs, characteristics, or behaviors who might require separate products or marketing mixes.

 

a.   Mass marketing

 

b.   Market segmentation

 

c.   Target marketing

 

d.   Market positioning

 

 

 

 

 

3.   __________________ is the process of evaluating each market segment’s attractiveness and selecting one or more segments to enter.

 

a.   Mass marketing

 

b.   Market segmentation

 

c.   Market targeting

 

d.   Market positioning

 

 

 

.   Setting the competitive positioning for the product and creating a detailed marketing mix is called:

 

a.   mass marketing.

 

b.   target marketing.

 

      c.   market segmentation.

 

      d.   marketing positioning.

 

 

 

 

 

 

 

5.  During which step of the marketing segmentation, targeting, and positioning process

 

     does the firm “develop a marketing mix for each segment?”

 

     a.  market segmentation

 

     b.  market targeting

 

     c.  market positioning

 

     d.  The firm does not go through the “development” during any of the above steps.

 

 

 

 

 

 

 

6.  During one of the steps in the marketing segmentation, targeting, and positioning

 

     process, the marketer develops measures of segment attractiveness.  This procedure

 

     belongs in the category of:

 

     a.  market segmentation.

 

     b.  market targeting.

 

     c.  market massing.

 

     d.  market positioning.

 

 

 

 

 

 

 

7.  When companies divide large, heterogeneous markets into smaller segments that can be reached more efficiently with products and services that match their unique needs, they are conducting a ___________________ process.

 

a.   marketing aggregation

 

b.   marketing positioning

 

c.   marketing target

 

d.   marketing segmentation

 

 

 

 

 

8.  Market segmentation can be carried out at several different levels.  Which of the

 

     following WOULD NOT BE among these levels?

 

     a.  micromarketing

 

     b.  segment marketing

 

     c.  competition marketing

 

     d.  niche marketing

 

 

 

 

 

9.  Another word for complete segmentation is:

 

     a.  macromarketing.

 

     b.  micromarketing.

 

     c.  niche marketing.

 

     d.  mass marketing.

 

 

 

 

 

 

 

10. For most of the 20th century, firms practiced which of the following forms of

 

     marketing?

 

     a.  mass marketing

 

     b.  micromarketing

 

     c.  niche marketing

 

     d.  segment marketing

 

 

 

 

 

11. Which of the following marketers epitomized the mass marketing strategy?

 

a.   Henry Ford

 

b.   Bill Gates

 

c.   F.W. Woolworth

 

d.   Thomas A. Edison

 

 

 

 

 

12.Which of the following statements is closest to the traditional argument for mass marketing?

 

a.   Find a need and fill it.

 

b.   The largest potential market can lead to the lowest costs, which translates into either lower prices or higher margins.

 

c.   The rifle approach rarely hits what it is aiming at.

 

d.   The consumer is king.  Long live the king.

 

 

 

 

 

13.Isolating broad segments that make up a market and adapting the marketing to match the needs of one or more segments is called _________________.

 

a.   niche marketing

 

b.   mass marketing

 

c.   segment marketing

 

d.   micromarketing

 

 

 

 

 

14.When General Motors designs specific models for different income and age groups, it is practicing which of the following marketing formats?

 

a.   micromarketing

 

b.   macromarketing

 

c.   mass marketing

 

d.   segment marketing

 

 

 

 

 

15.Segment marketing offers several benefits over mass marketing.  All of the following would be among those benefits EXCEPT:

 

a.   the company can market more efficiently and target its programs toward only those consumers that it can serve best.

 

b.   the company can fine-tune its programs to meet the needs of carefully defined segments.

 

c.   the company can reduce costs because of the ability to sell to customers one-on-one.

 

d.   the company may face fewer competitors if fewer competitors are focusing on the company’s chosen market segment.

 

 

 

 

 

16.A company is practicing ________________ if it focuses on subsegments with distinctive traits that may seek a special combination of benefits.

 

a.   micromarketing

 

b.   niche marketing

 

c.   mass marketing

 

d.   segment marketing

 

 

 

 

 

17.As an example of _______________, a company could build sport utility vehicles and direct marketing efforts towards the luxury SUV market (as does Lexus).

 

a.   micromarketing

 

b.   niche marketing

 

c.   mass marketing

 

d.   segment marketing

 

 

 

 

 

18. American Express offers not only its traditional green cards but also gold cards,

 

     corporate cards, and even a black card, called the Centurian, with a $1,000 annual

 

     fee aimed at a small group of “superpremium customers.”  Which of the following

 

     marketing efforts is American Express following with their credit card policies?

 

     a.  macromarketing

 

     b.  segment marketing

 

     c.  niche marketing

 

     d.  self-marketing

 

 

 

 

 

 

 

 

 

19._________________ is the practice of tailoring products and marketing programs to suit the tastes of specific individuals and locations.

 

a.   Niche marketing

 

b.   Micromarketing

 

c.   Segment marketing

 

d.   Mass marketing

 

 

 

 

 

20. Micromarketing includes:

 

     a.  segment marketing and niche marketing.

 

     b.  mass marketing and demographic marketing.

 

     c.  local marketing and individual marketing.

 

     d.  individual marketing and self-marketing.

 

 

 

 

 

21. ______________ involves tailoring brands and promotions to the needs and wants of specific small groups such as cities, neighborhoods, and even specific stores.

 

a.   Niche marketing

 

b.   Local marketing

 

c.   Detail marketing

 

d.   Individual marketing

 

 

 

 

 

22.All of the following are considered to be drawbacks of local marketing EXCEPT:

 

a.   it can drive up manufacturing and marketing costs by reducing economies of scale.

 

b.   it can create logistical problems when the company tries to meet varied requirements.

 

c.   it can attract unwanted competition.

 

d.   it can dilute the brand’s overall image.

 

 

 

 

 

23.________________ is tailoring products and marketing programs to the needs and preferences of individual customers.

 

a.   Niche marketing

 

b.   Local marketing

 

c.   Self-marketing marketing

 

d.   Individual marketing

 

 

 

 

 

 

 

24. Individual marketing is known by a variety of names.  All of the following would

 

     appropriately be called individual marketing EXCEPT:

 

     a.  mono-marketing.

 

     b.  one-to-one marketing.

 

     c.  customized marketing.

 

     d.  markets-of-one marketing.

 

 

 

25.______________ is the process through which firms interact one-to-one with

 

     masses of customers to create customer-unique value by designing products and

 

     services tailor-made to individual needs.

 

a.   Mass marketing

 

b.   Detail marketing

 

c.   Mass globalization

 

d.   Mass customization

 

 

 

 

 

26. The move toward individual marketing mirrors the trend in consumer _________.

 

     a.  backlash

 

     b.  self-marketing.

 

     c.  dialog marketing

 

     d.  niche marketing

 

 

 

 

 

27. All of the following are considered to be major variables for segmenting markets

 

      EXCEPT:

 

a.   geographic variables.

 

b.   trait variables.

 

c.   demographic variables.

 

d.   psychographic variables.

 

 

 

 

 

28. If a marketer attempts segmentation of a market by dividing the market into different

 

     units based on nations, regions, states, counties, cities, or even neighborhoods, then

 

     the marketer is practicing ____________ segmentation.

 

     a.  demographic

 

     b.  geographic

 

     c.  political

 

     d.  cartographic

 

 

 

 

 

29. When Campbell Soup makes Cajun gumbo soup for Louisiana and Mississippi and nacho cheese soup for Texas and California, it is practicing _______________ segmentation.

 

a.   geographic

 

b.   demographic

 

c.   psychographic

 

d.   behavioral variable

 

 

 

 

 

 

 

30.All of the following would be ways to segment within the category of psychographic segmentation EXCEPT:

 

a.   social class.

 

b.   occupation.

 

c.   lifestyle.

 

d.   personality.

 

 

 

 

 

31.All of the following would be ways to segment within the category of behavioral variable segmentation EXCEPT:

 

a.   occasions.

 

b.   user status.

 

c.   loyalty status.

 

d.   lifestyle.

 

 

 

 

 

32._______________ factors are the most popular bases for segmenting customer groups.

 

a.   Geographic

 

b.   Demographic

 

c.   Psychographic

 

d.   Behavioral

 

 

 

 

 

33._________________ factors or variables are generally easier to measure than most of the other types of variables or factors.

 

a.   Geographic

 

b.   Demographic

 

c.   Psychographic

 

d.   Behavioral

 

 

 

 

 

34.Age is often a poor predictor of a person’s life-cycle, health, work, or family status.

 

Therefore, when using age and life-cycle segmentation, the marketer must guard

 

against:

 

a.   stereotyping.

 

b.   gender bias.

 

c.   racial bias.

 

d.   intellectual bias.

 

 

 

 

 

35. Proctor & Gamble joined a growing list of marketers who use __________

 

     segmentation when they developed Secret, a brand specially formulated for a 

 

     woman’s chemistry.

 

     a.  geographic

 

     b.  income

 

     c.  benefit

 

     d.  gender

 

 

 

 

 

36. All of the following Web sites would be examples of sites wishing to make gender

 

     segmentation appeals as their primary marketing segmentation strategy EXCEPT:

 

     a.  www.iVillage.com.

 

     b.  www.girlson.com.

 

     c.  www.playboy.com.

 

     d.  www.neimanmarcus.com.

 

 

 

 

 

37.___________________ is the process of dividing a market into different groups based on social class, lifestyle, or personality characteristics.

 

a.   Gender segmentation

 

b.   Behavioral segmentation

 

c.   Psychological segmentation

 

d.   Psychographic segmentation

 

 

 

 

 

38.Many marketers believe that ________________ are the best starting point for building market segments and programs.

 

a.   behavioral variables

 

b.   geographic variables

 

c.   demographic variables

 

d.   psychographic variables

 

 

 

 

 

39. “Coke in the morning” is an attempt to segment according to which of the following?

 

     a.  gender segmentation

 

     b.  psychographic segmentation

 

     c.  benefit segmentation

 

     d.  occasion segmentation

 

 

 

 

 

40. The orange juice manufacturers know that orange juice is most often consumed in the mornings.  However, they would like to change this and make the drink acceptable for other time periods during the day.  Which form of segmentation would they need to work with to establish a strategy reflective of their desires?

 

a.   gender segmentation

 

b.   benefit segmentation

 

c.   occasion segmentation

 

d.   age and life-cycle segmentation

 

 

 

 

 

41.When companies market products on the basis of what the product’s attributes will do for a given segment of consumers, they are using a powerful form of behavioral segmentation known as:

 

a.   occasion segmentation.

 

b.   benefit segmentation.

 

c.   user status segmentation.

 

d.   usage rate segmentation.

 

 

 

 

 

42.If people that take cruise ship vacations do so because of “gambling,” “fun,” or “for adventure or educational purposes,” then it is possible to segment this market based on what might be called:

 

a.   psychographic segmentation.

 

b.   benefit segmentation.

 

c.   demographic segmentation.

 

d.   gender segmentation.

 

 

 

 

 

43. A marketing firm classifies customers as nonusers, ex-users, potential users, first-

 

     time users, and regular users. Which of the following classifications is the firm most

 

     likely using to segment its market and devise strategies for selling its products and

 

     services?

 

     a.  user status

 

     b.  user rate

 

     c.  loyalty status

 

     d.  benefit status

 

 

 

 

 

 

 

44. One of the most promising developments in multivariable segmentation is called _________________, where a host of demographic and socioeconomic factors are used.

 

a.   terragraphic segmentation

 

b.   fermagraphic segmentation

 

c.   geothermal segmentation

 

d.   geodemographic segmentation

 

 

 

 

 

45.All of the following are major variables that can be used to segment business markets

 

     EXCEPT:

 

a.   operating characteristics.

 

b.   psychographics.

 

c.   demographics.

 

d.   situational factors.

 

 

 

 

 

46.____________________ is forming segments of consumers who have similar needs and buying behavior even though they are located in different countries.

 

a.   External segmentation

 

b.   International segmentation

 

c.   Intermarket segmentation

 

d.   Enriched segmentation

 

 

 

 

 

47.When Mercedes-Benz targets the world’s well-to-do, regardless of their country, they are most likely following a segmentation strategy called:

 

a.   external segmentation.

 

b.   international segmentation.

 

c.   enriched segmentation.

 

d.   intermarket segmentation.

 

 

 

 

 

48.Clearly, there are many ways to segment markets.  However, not all segmentations are effective or successful.  To be useful, market segments must have all the following characteristics EXCEPT being:

 

a.   measurable.

 

b.   plausible.

 

c.   accessible.

 

d.   actionable.

 

 

 

 

 

49.It is a fact that there are 32.5 million left-handed people in the United States. However, most marketers do not attempt to appeal to or design products for this group because there is little in the way of census data about this group.  Therefore, this group fails in one of the requirements for effective segmentation.  Which of the following is most likely to apply in this case?

 

a.   actionable

 

b.   substantial

 

c.   differentiable

 

d.   measurable

 

 

 

 

 

50.Knowing the size, purchasing power, and profiles of a market segment are all part of which of the following characteristics?

 

a.   substantiality

 

b.   measurability

 

c.   actionability

 

d.   accessibility

 

 

 

 

 

 

 

51.The ability to reach and serve a market segment defines the characteristic of:

 

a.   measurability.

 

b.   actionability.

 

c.   accessibility.

 

d.   substantiality.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

52.Married and unmarried women may use the same perfume, and might respond in a similar way to promotional sales of this fragrance.  It might, therefore, be difficult to consider that marital status designates separate segments in this case.  Which of the following requirements of effective segmentation would probably rule out segmentation based on marital status in this case?

 

a.   actionable

 

b.   substantial

 

c.   differentiable

 

d.   measurable

 

 

 

 

 

53. Stephanie Cross has a small clothing store, and has identified seven separate 

 

      categories of clothing buyers that form the general market for clothing stores in her

 

      city.  Her problem is that because of a limited advertising budget, she cannot  

 

      effectively reach these various segments (especially since several of the segments are

 

      distant from her store). Which of the following requirements of effective

 

      segmentation would probably rule out segmentation based on Stephanie’s current

 

      segmentation classification scheme?

 

a.   actionable

 

b.   substantial.

 

c.   differentiable

 

d.   measurable

 

 

 

 

 

54. In market targeting, a firm looks at all of the following factors EXCEPT:

 

a.   segment size and growth.

 

b.   segment structural attractiveness.

 

c.   company objectives and resources.

 

d.   segment public relations value.

 

 

 

 

 

55.All of the following factors can affect the attractiveness of a market segment

 

     EXCEPT:

 

a.   the presence of many strong and aggressive competitors.

 

b.   the likelihood of government monitoring.

 

c.   actual or potential substitute products.

 

d.   the power of buyers in the segment.

 

 

 

 

 

 

 

56. A(n) __________________ is a set of buyers sharing common needs or

 

     characteristics that the company decides to serve.

 

     a.  undifferentiated market

 

     b.  market segment

 

     c.  target market

 

     d.  differentiated market

 

 

 

 

 

 

 

57. A market-coverage strategy in which a firm decides to ignore market segment

 

     differences and go after the whole market with one offer is called:

 

     a.  undifferentiated marketing.

 

     b.  differentiated marketing.

 

     c.  concentrated marketing.

 

     d.  turbo marketing.

 

 

 

 

 

 

 

58. Deciding to target several market segments and design separate offers for each is

 

     called:

 

     a.  undifferentiated marketing.

 

     b.  differentiated marketing.

 

     c.  concentrated marketing.

 

     d.  turbo marketing.

 

 

 

 

 

 

 

59. A growing number of firms have adopted differentiated marketing.  However, one

 

     drawback to this approach is that it:

 

     a.  is hard for managers to understand.

 

     b.  increases the costs of doing business.

 

     c.  alerts competitors as to your strategy.

 

     d.  is a poor strategy internationally.

 

 

 

 

 

 

 

60. The practice of going after a large share of a smaller market or subsets of a few

 

     markets is called:

 

     a.  undifferentiated marketing.

 

     b.  differentiated marketing.

 

     c.  concentrated marketing.

 

     d.  turbo marketing.

 

 

 

 

 

 

 

 

 

61. All of the following would be among the chief factors to consider when choosing a

 

     market-coverage strategy EXCEPT:

 

     a.  organizational culture.

 

     b.  product variability.

 

     c.  product’s life-cycle.

 

     d.  market variability.

 

 

 

 

 

62. The way the product is defined by consumers on important attributes is called

 

     ________________.

 

     a.  market segmentation

 

     b.  image psychology

 

     c.  product position

 

     d.  market targeting

 

 

 

63. The positioning task consists of three steps.  Which of the following does not belong?

 

     a.  Identifying a set of possible competitive advantages upon which to build a position.

 

     b.  Choosing the right competitive advantages.

 

     c.  Comparing the position with ethical and legal guidelines established by the trade.

 

     d.  Selecting an overall positioning strategy.

 

 

 

 

 

 

 

64. The key to winning and keeping customers is to understand their needs and buying

 

     processes better than competitors do and:

 

     a.  advertise constantly to let customers know about changes in products and

 

          services.

 

     b.  hire the best sales people.

 

     c.  have an updated Web presence.

 

     d.  to deliver more value.

 

 

 

 

 

 

 

65. Product differentiation can be along all of the following lines EXCEPT:

 

     a.  consistency.

 

     b.  durability.

 

     c.  reliability.

 

     d.  competitive parity.

 

 

 

 

 

 

 

 

 

66. Gaining competitive advantage through speedy or careful delivery is an example of

 

     which type of differentiation?

 

     a.  product

 

     b.  services

 

     c.  personnel

 

     d.  image

 

 

 

 

 

 

 

67. The strategy of choosing one attribute to excel at to create competitive advantage is

 

     known as (the):

 

     a.  unique selling proposition.

 

     b.  underpositioning.

 

     c.  overpositioning.

 

     d.  confused positioning.

 

 

 

 

 

 

 

68. In general, a company needs to avoid three major positioning errors.  Which of the

 

     following is NOT one of those errors?

 

     a.  underpositioning

 

     b.  repositioning

 

     c.  overpositioning

 

     d.  confused positioning

 

 

 

 

 

 

 

69. In determining which differences to promote, focusing on a difference that delivers a

 

     highly valued benefit to target buyers would mean selecting the difference that is

 

     most:

 

     a.  important.

 

     b.  distinctive.

 

     c.  superior.

 

     d.  communicable.

 

 

 

 

 

 

 

70. Choosing a product difference that competitors cannot easily copy would be which

 

     kind of differentiation criterion?

 

     a.  important

 

     b.  distinctive

 

     c.  superior

 

     d.  preemptive

 

 

 

 

 

 

 

71. A brand’s _____________ is the full positioning of the brand—the full mix of

 

     benefits upon which it is positioned.

 

     a.  distinctive proposition

 

     b.  preemptive proposition

 

     c.  value proposition

 

     d.  superior proposition

 

 

 

 

 

 

 

72. The text describes a series of value propositions.  Of these propositions, Southwest

 

     Airlines has chosen to adopt the:

 

     a.  more for less proposition.

 

     b.  less for much less proposition.

 

     c.  same for less proposition.

 

     d.  more for more proposition.

 

 

 

 

 

 

 

TRUE/FALSE QUESTIONS

 

 

 

73. Companies today realize that they can appeal to all buyers in the marketplace by

 

     using concentrated marketing.

 

 

 

 

 

 

 

74. Because of profit pressures and the threat of the Internet, most companies have now

 

     moved away from market segmentation and targeting and toward mass marketing.

 

 

 

 

 

 

 

75. With respect to markets, the “shotgun” approach in marketing efforts seems to be

 

     better than the “rifle” approach.

 

 

 

 

 

76. Market segmentation is the process of taking a market and dividing the buyers into

 

     distinct groups for which marketing mixes can be constructed.

 

 

 

 

 

77. Today, most companies are rushing toward mass marketing because of the changing

 

     nature of the marketplace.

 

 

 

 

 

 

 

78. A good illustration of the niche marketing approach was when Henry Ford said

 

     (with respect to cars) “they can have any color they want as long as it’s black.”

 

 

 

 

 

 

 

79. Micromarketing is focusing on subsegments or niches with distinctive traits that may

 

     seek a special combination of benefits.

 

 

 

 

 

 

 

80. If a marketer were to tailor products and marketing programs to the needs and wants

 

     of specific individuals and local customer groups, the marketer would be practicing

 

     micromarketing.

 

 

 

 

 

 

 

81. One of the drawbacks for adopting a policy of local marketing is that it can drive up

 

     manufacturing and marketing costs by reducing economies of scale.

 

 

 

82. Because buyers have unique needs and wants, each buyer is potentially a separate

 

     market.

 

 

 

 

 

83. Customized marketing is often called individual marketing.

 

 

 

 

 

84. An example of a firm that practices individual marketing is Mattel, with its My

 

     Design page of its Barbie Web site.

 

 

 

 

 

 

 

85. The move toward individual marketing mirrors the trend in consumer concentration

 

     strategy.

 

 

 

 

 

 

 

86. The most popular base for segmenting markets and customer groups is geographic

 

     segmentation.

 

 

 

 

 

 

 

87. Demographic variables are easier to measure than most other types of variables with

 

     respect to segmentation.

 

 

 

 

 

88. Income segmentation is used not only with the affluent, but also with the consumers

 

     with lower spending power.

 

 

 

 

 

 

 

89. Psychographic segmentation occurs when a market is divided into different groups

 

     based on social class, lifestyle, or personality characteristics.

 

 

 

 

 

 

 

90. One of the forms of behavioral segmentation would be lifestyle segmentation.

 

 

 

 

 

91. If a marketer were to link U.S. Census data with lifestyle patterns to better segment

 

     markets, this would be an example of geodemographic segmentation.

 

 

 

 

 

92. A common way to segment a business market would be to segment based on

 

     operating characteristics and situational factors.

 

 

 

 

 

93. Segmenting international markets on the basis of geographic, economic, political,

 

     cultural, and other factors is called international psychographics.

 

 

 

 

 

 

 

94. To be useful, a market segment must be substantial.

 

 

 

 

 

 

 

95. To be useful, a market segment must be conspicuous.

 

 

 

 

 

 

 

96. A market segment is a set of buyers sharing common needs or characteristics that the

 

     company decides to serve.

 

 

 

 

 

 

 

97.Concentrated marketing is a market-coverage strategy in which a firm decides to

     ignore market segment differences and go after the whole market with one offer.

 

 

 

98. If a firm decides to go after a large share of one or a few segments or niches, then

 

     the firm will probably be following a concentrated marketing strategy.

 

 

 

 

 

 

 

99. In market targeting, the issue is not how and for what, but who is targeted.

 

 

 

 

 

 

 

100. A product’s position is the way the product is defined by consumers on important

 

     attributes.

 

 

 

 

 

 

 

101. One of the major positioning errors that a company needs to avoid is that of

 

     confused positioning.

 

 

 

 

 

 

 

102. A difference is worth establishing to the extent that it satisfies the criterion of

 

     cultural imperative.

 

 

 

 

 

 

 

103. According to the nine cell matrix that describes possible value propositions, the

 

     cell that produces a higher price for reduced benefits should be pursued by the

 

     marketer.

 

 

 

 

 

 

 

104. According to the value proposition presented by Southwest Airlines, the customer

 

     gets “less for much less.”

 

 

 

 

 

 

 

 

 

 

 

ESSAY QUESTIONS

 

 

 

105. Proctor & Gamble makes eight brands of laundry detergent (Tide, Cheer, Bold, Gain, Era, Dreft, Febreze, and Ivory Snow).  Each of these brands is directed toward a different segment of the vast laundry detergent market.  Comment on Proctor & Gamble’s strategy for this market.  Describe the company’s attitude toward intracompany brand competition and competition from other competitors.  Finally, give examples of how the various laundry detergent brands are directed toward specific market segments by Proctor & Gamble.

 

 

 

 

 

106. Define market segmentation, market targeting, and market positioning.  Demonstrate through the steps of a model how these concepts fit together to aid the decision maker in his or her attempt to use market segmentation in the marketing process.

 

 

 

 

 

 

 

 

 

 

107.  Identify the differences between the mass marketing, segment marketing, niche marketing, and micromarketing strategies.

 

 

 

 

 

108. List and briefly discuss the major bases for segmenting consumer markets.  Demonstrate how these major bases would compare to the bases used in segmenting business markets (what are the differences and similarities?).

 

 

 

 

 

 

 

109. Consumer and business markets use many of the same variables to segment their markets.  However, there are also differences.  Using the approach suggested in the text, list and briefly describe the additional variables that would be important to the business marketer who wished to segment markets.

 

 

 

 

 

 

 

110. Define and give a specific example of intermarket segmentation.

 

 

 

 

 

 

 

111. As demonstrated in the text, there are several ways to segment a market.  However, not all of these ways are always effective.  To be useful and effective, market segments should have five different characteristics.  List these and briefly explain each.

 

 

 

 

 

 

112. A firm can adopt one of three market-coverage strategies when attempting to market its goods and services.  List and describe each of these possible market-coverage strategies and provide and example of each.

 

 

 

 

 

 

 

113. What factors might a company need to consider when choosing a market-coverage strategy?  Explain and justify your choices.

 

 

 

 

 

 

 

114. In general, a company needs to avoid three major positioning errors.  What are these errors?  Present a brief description and illustration of each.

 

 

 

 

 

 

 

115. Companies are often faced with the problem of deciding which differences of a product or service to promote.  This is especially relevant to product positioning.  According to the text, a difference is worth promoting if it satisfies seven criteria.  What are those criteria?  Briefly explain each.

 

 

 

 

 

 

 

 

 

APPLICATION QUESTION

 

 

 

116.  New Balance athletic shoe company has a difficult problem—how to compete in the highly competitive athletic shoe market against such industry giants as Nike and Reebok.  The company does have certain advantages (it makes a quality product, has a good reputation with distributors, and is the only athletic shoe that offers width sizes as well as length sizes) that it hopes will help meet the challenges of the industry giants.  Your job as a strategic planning consultant is to formulate a market-coverage strategy for New Balance.  You have three options—undifferentiated marketing, differentiated marketing, and concentrated marketing.  Choose one of these methods and support your choice with a logical explanation.

 

 

 

 

 

 

 

 

Econ 201 : economic questions answers-9

If Keynes’ law applies during economic contractions and Say’s law applies during economic expansion, how will the three goals of macroeconomics be affected?

Question options:

 

a)

 trade-offs and connections may differ in the short run and the long run

 

 

b)

 institutional and market structures will connect factors of production

 

 

c)

 the economy will face genuine limits to how much can be produced

 

 

d)

determinates of total supply for the economy will be traded-off

 

Question 3

 

0 / 2 points

 

 

 

 

If the price level of what firms produce is rising across an economy, but the costs of production are constant, then:

Question options:

 

a)

 higher profits will induce expanded production.

 

b)

 the maximum potential GDP will be exceeded.

 

c)

increase in quantity produced won’t be large.

 

d)

 a majority of industries will start running into limits.

Chapter 11 Mandatory

 

Referring to the above diagram, which of the following is a true statement?

Question options:

 

a)

 Macroeconomic policy will be needed to address rising inflation.

 

 

b)

There is insufficient aggregate demand to reach full employment.

 

 

c)

 The equilibrium in the economy is at a level of output above full employment.

 

 

 

d)

 There is sufficient aggregate demand to cause inflationary pressures.

 

Question 6

 

0 / 2 points

 

 

 

 

The graph above refers to a significant increase in individual income taxes, taking them to their highest level in 50 years. Which of the following is likely to result?

Question options:

 

a)

 macroeconomic supply will decrease in the short run

 

b)

 cyclical unemployment will decrease

 

c)

 the economy will experience lower economic growth

 

d)

 inflationary pressures will be mild

Chapter 12 Random

 

According to macroeconomic theory, evidence that high unemployment may be accompanied by low inflation, and low unemployment may be accompanied by high inflation is supported by the:

Question options:

 

a)

 neoclassical expenditure-output model.

 

b)

 Keynesian Inflation trade-off model.

 

c)

 Keynesian cross diagram.

 

d)

 Keynesian Phillips curve tradeoff.

Chapter 12 mandatory

 

 

 

 

 

Question 22

 

0 / 2 points

Referring to the diagram, which of the following is a true statement?

Question options:

 

a)

The increase in supply (Q1 to Q2) may result from decreased government spending.

 

b)

 The increase in supply (Q1 to Q2) may come about because of increased money supply.

 

c)

 The increase in output (Q1 to Q2) may result from increased levels of taxation.

 

d)

The increase in output (Q1 to Q2) may come about because of lower levels of taxation.

Chapter 15 Random

 

Question 23

 

0 / 2 points

According to the quantity theory, if constant growth in the money supply is combined with fluctuating velocity, which of the following is most likely to result?

Question options:

 

a)

unpredictable rises and falls in nominal GDP

 

b)

 quantity of credit rises above where it otherwise be

 

c)

 innovations relating to banking and finance

 

d)

monetary policy will become inevitably imprecise

Question 25

 

0 / 2 points

Which of the following events would cause interest rates to increase?

Question options:

 

 

b)

 lower reserve requirements

 

c)

 a higher discount rate

 

d)

 an open market operation to buy bonds

Chapter 15 mandatory

 

Question 27

 

0 / 2 points

If the economy is at equilibrium as shown in the diagram above, then an expansionary monetary policy will:

Question options:

 

a)

 reduce both unemployment and inflation.

 

b)

 reduce unemployment, but have little effect on inflation.

 

c)

reduce unemployment, but increase inflation.

 

d)

 have no effect on both unemployment and inflation.

Question 28

 

0 / 2 points

  1. The diagram above refers to a private closed economy.  In this instance, the equilibrium GDP is:

Question options:

 

 

 

c)

 $60 billion at all levels of GDP.

 

d)

 between $60 and $180 billion.

Essay/ short answer

 

Question 33

 

2 / 5 points

 The government of Talonia has decided to stimulate its economy by increasing is spending during the upcoming fiscal year. The government’s economic advisors have determined that for each 100 in stimulus spending received, 24% will be repaid to the government for taxes, 18% of after-tax income will be saved, 22% will be spent on imports, and the remaining balance will be spent on domestically produced goods and services. Determine what fraction of expenditures is recycled and calculate the value of Talonia’s multiplier.

Question 35

 

2 / 7 points

 

 

 

 

 

 Stealth Bank is holding $4 million in reserves, $9 million in government bonds and $9.6 million in low risk mortgage loans. Out of the $20 million in customers’ deposits, Stealth holds $13.1 million in the form of certificates of deposit. Describe the formula for determining Stealth Bank’s net worth and, using the figures above, determine the Bank’s net worth. Identify the criteria for classifying a bank as healthy or unhealthy and determine which applies to Stealth Bank in these circumstances.

 

Operations fundamentals mid-term | Business & Finance homework help

 Operations Fundamentals Mid-Term

Name:_________________________________ Date:______________________
Multiple Choice: Select the most appropriate answer for each question.
1. Operation Management is a set of activities that forms goods and service by?
a. Transforming inputs into outputs.
b. Managing raw material and inventory.
c. Efficient and effective processes.
d. Transforming ideas into action.
2. What three functions are necessary in order to produce a product or deliver a service?
a. IT, Finance and Sales
b. Operations, Finance and IT
c. Marketing, Operations and Finance
d. Strategic planning, Marketing and Sales
3. When defining the supply chain, which does NOT belong?
a. A global network of organizations and activities that supplies a firm with goods
and services.
b. Specialize expert knowledge, instant communications, and cheaper
transportation.
c. Organizations rely on other organization’s product and services to reduce cost.
d. Raw materials received and stored in inventory for operations.
4. The operations management process include which of the following?
a. Planning
b. Organizing
c. Staffing
d. Leading
e. Controlling
f. All the above
Operations Fundamentals Mid-Term
2
5. The objective of Inventory Management is to……
a. Ensure product is available to meet customer demands.
b. Strike a balance between inventory investment and customer service.
c. Minimize costs of buy raw materials.
d. Maintain enough raw materials for production.
6. Inventory management solves what two basic issues?
a. The amount of raw material needed for production and customers.
b. The cost of raw materials and the timing when the materials are needed.
c. How much and when to order.
d. How much goods and services are needed to meet demand and how to deliver
the goods and services.
7. Which type of demand is influenced by the market?
a. Dependent
b. Independent
c. Co-dependent
d. Inherent
8. Which demand exhibits on-again, off again patterns?
a. Dependent
b. Independent
c. Co-dependent
d. Inherent
9. The Economic Order Quantity is used to assist an organization to determine?
a. The amount of goods customers need to order to be consider economical.
b. The desired inventory level.
c. The level of product needed to meet demands.
d. The amount of goods customer can order before organizations realize a loss.
Operations Fundamentals Mid-Term
3
10. The following are components of what type of inventory cost: order preparation
expenses, mailing charges, shipping cost?
a. Total cost
b. Ordering cost
c. Holding cost
d. Maintenance cost
11. The following are components of what type of inventory cost: finance charges,
warehousing, and shelf space, handling equipment, bookkeeping, insurance, taxes or
spoilage?
a. Total cost
b. Ordering cost
c. Holding cost
d. Maintenance cost
12. Ordering costs ______________ as the order size increases.
a. Declines
b. Increases
c. Constant
d. No effect
13. Holding costs are __________ regardless of the number of units ordered.
a. Declines
b. Increases
c. Constant
d. No effect
14. An inventory system can be designed by defining two inventory rules:
a. Order Quantity and Re-order Point
b. Ordering and Holding
c. Order Quantity and Inventory Quantity
d. Production cycle and Customer Demands
Operations Fundamentals Mid-Term
4
15. Units that an organization will carry over and above Q in order to meet contingency is
known as?
a. Overflow stock
b. Extra inventory
c. Safety Stock
d. Safety inventory
16. Savings are realized through reduced ordering cost and lower cost of buying is a result
of?
a. Quantity Discount
b. Vendor Discount
c. Inventory Discount
d. Sales Quantity
17. The production order quantity model helps organizations by?
a. Finding the correct inventory amount needed to support production at the most
economical cost of the inventory system.
b. Finding the best batch size for production at the most economical cost of the
inventory system.
c. Finding the correct amount of units needed to support demand.
d. None of the above.
18. What type of decision would political risks, cultural issues and exchange rates be part of?
a. Site
b. Region
c. Country
d. Rural
19. What type of decision would taxes, labor availability and environmental regulations part
of?
a. Site
b. Region
c. Country
Operations Fundamentals Mid-Term
5
d. Rural
20. The most popular method of evaluating locations is?
a. The Factor- Rating Method
b. Location Cost-Volume Analysis
c. Center-of-Gravity Method
d. Transportation Model
21. Method used to find a distribution center that will minimize distribution costs?
a. The Factor- Rating Method
b. Location Cost-Volume Analysis
c. Center-of-Gravity Method
d. Transportation Model
22. Method used to determine the best routes to ship from several points of supply (sources)
to points of demands (destination) to minimize production and shipping costs.
a. The Factor- Rating Method
b. Location Cost-Volume Analysis
c. Center-of-Gravity Method
d. Transportation Model
23. What of the following is NOT a goal of a plant, office or retail layout?
a. Higher utilization of space, equipment, and people
b. Improved flow of information, materials, or people
c. Improved use of utility resources.
d. Improved employee morale and safe working conditions
e. Improved customer/client interaction
24. Ambient conditions, spatial layout, signs, symbols or artifacts are part of which layout
concept?
a. Cross-docking
b. Workcell
c. Servicescapes
d. Product-oriented
Operations Fundamentals Mid-Term
6
25. Match the ten strategic operations management to the correct description. Put the
appropriate letter in the answer column. (10 pts.)
Decisions Answer Description of decision
Design of goods and
services
A. The integration capacity needs, staffing,
technology, and inventory requirements
to determine efficient flow of materials,
people or information
Managing Quality B. Decisions that consider facility capacity,
production demands, and staff necessary
to maintain a reliable and stable process
Process strategy C. Consider ordering and holding decisions to
optimize.
Location strategies D. Determine customer’s quality
expectations
Layout strategies E. Integration of external network of vendors
or partners into firm’s strategy.
Human Resources F. Determining where to place the factory
while considering customers, labor
sources, costs, infrastructure, logistics and
government.
Supply-chain
management
G. Determines how the product will be made
or how the service will be delivered.
Inventory management H. How to recruit workers, motivate and
retain them with the right skills
Scheduling I. Determine schedule that best utilizes staff
and facilities to meet customer demands
Maintenance J. Define what is needed in each of the other
OM decision
Operations Fundamentals Mid-Term
7
26. ABC Company has a demand for 2000 units each year. The cost of each unit is $100. It
costs ABC $200 to place an order and $4 to carry a unit in the stock pear year. Further,
the supplier needs week and a half to deliver their order. Assume 50 weeks to a year.
a. Calculate the total annual cost of the system.
27. The VAHC Lab uses 500 test kits each year. CO = $10, CH = $2/ kit/ year. Orders of fewer
than (A) 73 kits cost $60/case; (B) 73 through 144 kits cost $55/ kit; and (C) larger orders
cost $50/ kit.
a. Determine the optimal order quantity.
28. The VAHC Lab uses 500 test kits each year. CO = $10, CH = $2/ kit/ year. Orders of fewer
than (A) 73 kits cost $60/case; (B) 73 through 144 kits cost $55/ kit; and (C) larger orders
cost $50/ kit.
a. Determine which order volume gives the most discount.
Operations Fundamentals Mid-Term
8
29. Ashlee’s Beach Chairs Company produces upscale beach chairs. Annual demand for the
chairs is estimated at 1,000 units. The frames are made in batches before the final
assembly process. Ashlee’s final assembly department needs frames at a rate of 20 per
week. Ashlee’s frame department can produce 25 frames per week. The setup cost is
$100/setup, the annual holding cost per frame is $4, and the cost of production $30 a
frame. The company operates 50 weeks per year.
Find the optimal batch quantity.
Operations Fundamentals Mid-Term
9
30. Ashlee’s Beach Chairs Company produces upscale beach chairs. Annual demand for the
chairs is estimated at 1,000 units. The frames are made in batches before the final
assembly process. Ashlee’s final assembly department needs frames at a rate of 20 per
week. Ashlee’s frame department can produce 25 frames per week. The setup cost is
$100/setup, the annual holding cost per frame is $4, and the cost of production $30 a
frame. The company operates 50 weeks per year.
Find the total cost of the system.
Operations Fundamentals Mid-Term
10
31. Using the Factoring Rate Method table which location is best?
Key
Success
Factors
Weight Scores (Out of 100) Weighted scores
China Taiwan China Taiwan
Labor
market
.20 80 60
People to
car ratio
.05 50 60
Per
capita
income
.10 80 80
Tax
structure
.40 70 70
Education
& health
.25 60 70
Totals
Operations Fundamentals Mid-Term
11
32. Drew Rosen Corp. is considering adding a fourth plant to its three existing
plants in Decatur, Minneapolis and Carbondale. Both St. Louis and East St.
Louis are being considered. Evaluating only the transportation costs per
units as provided, decide which site is best.
From Existing Plants
To Decatur Minneapolis Carbondale Demand
Blue Earth $20 $17 $21 250
Ciro $25 $27 $20 200
Desmoines $22 $25 $22 350
Capacity 300 200 150
From Proposed Plants
To East St. Louis St. Louis
Blue Earth $29 $27
Ciro $30 $28
Desmoines $30 $31
Capacity 150 150
Operations Fundamentals Mid-Term
12