1. Identify the key issue or issues.
o key issue or issues facing the company you are studying
o the most important and separate them from more trivial issues.
o State the major problem or challenge facing the company – one or two sentences.
o explain how this problem affects the strategy or performance of the organization.
o You will need to explain why the problem occurred.
1. changing environment, new opportunities, a declining market share, or inefficient internal or external business processes? A combination?
2. Is it a management problem, a technology problem, an organizational problem, or a combination of these?
3. Managers are exerting appropriate leadership over the organization and monitoring organizational performance?